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Our Client

A global leader in digital marketing and digital media solutions; headquartered in the Silicon Valley.

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The Challenge

Marketing departments across the company needed help to plan, execute, and support events of all types, including tradeshows, roadshows, symposia, sporting and executive events, user and developer conferences, and live webinars. But full-time employees were getting bogged down in the details of event marketing when they needed to stay focused on the strategy of their core programs.

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The Solution

After a period of providing event marketing support on a project-by-project basis to several different teams at the company, we partnered with our client to establish a managed marketing service that could work across functions and departments. Now, our team of dedicated and flexible event marketing experts creates strategies and manages the execution of corporate-wide events including the company’s flagship user conferences for 12,500+ professionals.

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The Impact

Over a 14-year period, the Crawford Group team has managed more than 200 events annually across North America, Australia, and Europe for our client. The team has created operational efficiencies that have saved time, lowered overhead, and provided business continuity during periods of restructuring and reorganization. Plus, the flexible model has enabled the company to easily access specialized skillsets for creative services, audience acquisition strategy, and social media strategy on an as-needed basis. The team lead establishes best practices, manages priorities, balances workloads, and works closely with our client to ensure the success of each event.

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Key Accomplishments

  • 14+ Year Partnership
  • 200+ Events Delivered Annually
  • Spanned 3 Continents
  • 2016 Developer Conference Exceeded Attendance Goals by 226%
  • Reduced Overhead of Local and Remote Resources

Key Responsibilities

  • Logistics
  • Speaker & Content Management
  • Event Strategy & Implementation
  • Audience Acquisition
  • Venue Sourcing
  • Contract Negotiation
  • Registration Support
  • Creative Services/Graphics
  • Writing
  • Communications
  • Social Media
  • Demand Generation
  • Project Management
  • Sales Enablement
  • Sponsor Marketing
  • Webcast Production
  • Event Tools Development

Technology Expertise

  • Lanyon
  • Attendease
  • SFDC
  • Eloqua
  • Marketo
  • Adobe Connect
  • Google Docs
  • Microsoft Office
  • Sharepoint
  • InXpo