EXPERTISE

What's your current marketing challenge?

Writing a marketing plan that will require a Vice President's sign off
Delivering a first-class tradeshow in Las Vegas
Creating a new campaign to support a product launch
Deploying a Channel Marketing program from the ground up
Getting your program literature written, designed and printed

Our business is built around meeting your marketing needs.
Our senior consultants have expertise in every area of high tech marketing and communications. We will work side-by-side with your team to make your marketing initiatives successful. Because we have a strong network of resources, it's not hard to find a Crawford Consultant that has the right set of marketing skills, whether strategic or tactical, to meet your requirements.

We deploy practical strategy supported by solid tactical delivery.
Our consultants understand the strategy behind marketing and the value of getting down to business with flawless tactical execution—with no detail overlooked, on schedule and always within your budget. We even provide metrics of our programs so that you have confidence in your investment.

CORE EXPERTISE

Strategic Market Planning
Definition of Objectives
Research & Analysis
Messaging & Positioning
Definition of Programs

Corporate Identity
Brand Assessment
Core Value Foundation
Logos & Identity Systems
Brand Implementation

Web Marketing
Internet Marketing Programs
Site Architecture
Content & Design
Web Development
Deployment and Maintenance
Results Reporting

Direct Marketing
Lead Generation Programs
Database Development
List Management
Print & Web-based Production
Response Management
Fulfillment

Product Marketing
New Product Launches
Competitive Reconnaissance
In-Market Programs
Product Packaging
Product Collateral

Events & Tradeshows
Strategic Planning
Contract Management
Pre/Post-Show Communications
On-site Inspections
Booth Design & Management
Message & Graphics Delivery
Staff Planning & Scheduling
Banners, Promos, Giveaways
Results Reporting

Advertising
Media Planning: Print, Online, Outdoor
Copy Writing & Design
Production
Placement
Results Reporting

Sales Programs
Printed Collateral
Web/Interactive Tools
Presentations
Sales Training
Videos & Scripts
Sales Liaison
Events & Conferences
Channel Marketing
Partner/Developer Programs

Public Relations
PR/Media Planning
Public Speaking/Media Coaching
Product Review Programs
Press Tours, Message Articulation
Editorial and Speaking Opportunities
Press Releases and Video News Releases
White Papers and Technical Articles
Media Kits: Fact Sheets, Backgrounders
Media Relations

We have resources that can deliver your programs.
In addition to our consultant network, we have a partner network of writing, design and print vendors. If you need a new vendor, we take pride in selecting and managing the right vendors to deliver your programs, events and projects in a way that is transparent to you.

EXPERTISE

If you would like to find a Crawford Consultant that's right for you, contact us today! 1-408-343-0200